Lovely is our most relaxed collection in 100% washed European linen. Soft from the start, naturally textured, and beautifully crinkled – just as linen should be. Designed for everyday living and made to improve over time.
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LOVELY KITCHEN TOWEL Almond
In washed European linen, highly absorbent
TL0196
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Avocado
In washed European linen, highly absorbent
TL0162
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Black
In washed European linen, highly absorbent
TL0198
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Cabernet
In washed European linen, highly absorbent
TL0142
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Chocolate
In washed European linen, highly absorbent
TL0194
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Dark Grey
In washed European linen, highly absorbent
TL0197
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Denim Blue
In washed European linen, highly absorbent
TL0178
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Dusty Blue
In washed European linen, highly absorbent
TL0174
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Dusty Pink
In washed European linen, highly absorbent
TL0141
195 kr / pc.35% OFF WITH CODE LINENAdd to favorites -
LOVELY KITCHEN TOWEL Honey
In washed European linen, highly absorbent
TL0152
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Jeep Green
In washed European linen, highly absorbent
TL0171
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Lemon Sorbet
In washed European linen, highly absorbent
TL0154
195 kr / pc.New inAdd to favorites -
LOVELY KITCHEN TOWEL Light Grey
In washed European linen, highly absorbent
TL0195
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Litchi
In washed European linen, highly absorbent
TL0145
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Midnight Blue
In washed European linen, highly absorbent
TL0180
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Mojito
In washed European linen, highly absorbent
TL0168
195 kr / pc.35% OFF WITH CODE LINENAdd to favorites -
LOVELY KITCHEN TOWEL Natural Beige
In washed European linen, highly absorbent
TL0189
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Off-white
In washed European linen, highly absorbent
TL0199
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Old Rose
In washed European linen, highly absorbent
TL0156
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Peach
In washed European linen, highly absorbent
TL0155
195 kr / pc.Add to favorites -
LOVELY KITCHEN TOWEL Real Red
In washed European linen, highly absorbent
TL0182
195 kr / pc.Add to favorites -
LOVELY KÖKSHANDDUK Vanilla
In washed European linen, highly absorbent
TL0109
195 kr / pc.Add to favorites -
LOVELY NAPKINS Almond
Made of pre-washed European linen, wrinkled and sturdy
NL0196
495 kr / pc.Add to favorites -
LOVELY NAPKINS Avocado
Made of pre-washed European linen, wrinkled and sturdy
NL0162
495 kr / pc.Add to favorites -
LOVELY NAPKINS Black
Made of pre-washed European linen, wrinkled and sturdy
NL0198
495 kr / pc.Add to favorites -
LOVELY NAPKINS Cabernet
Made of pre-washed European linen, wrinkled and sturdy
NL0142
495 kr / pc.Add to favorites -
LOVELY NAPKINS Chocolate
Made of pre-washed European linen, wrinkled and sturdy
NL0194
495 kr / pc.Add to favorites -
LOVELY NAPKINS Dark Grey
Made of pre-washed European linen, wrinkled and sturdy
NL0197
495 kr / pc.Add to favorites -
LOVELY NAPKINS Denim Blue
Made of pre-washed European linen, wrinkled and sturdy
NL0178
495 kr / pc.Add to favorites -
LOVELY NAPKINS Dusty Pink
Made of pre-washed European linen, wrinkled and sturdy
NL0174
495 kr / pc.Add to favorites -
LOVELY NAPKINS Honey
Made of pre-washed European linen, wrinkled and sturdy
NL0152
495 kr / pc.Add to favorites -
LOVELY NAPKINS Jeep Green
Made of pre-washed European linen, wrinkled and sturdy
NL0171
495 kr / pc.Add to favorites -
LOVELY NAPKINS Lemon Sorbet
Made of pre-washed European linen, wrinkled and sturdy
NL0154
495 kr / pc.New inAdd to favorites -
LOVELY NAPKINS Light Grey
Made of pre-washed European linen, wrinkled and sturdy
NL0195
495 kr / pc.Add to favorites -
LOVELY NAPKINS Litchi
Made of pre-washed European linen, wrinkled and sturdy
NL0145
495 kr / pc.Add to favorites -
LOVELY NAPKINS Midnight Blue
Made of pre-washed European linen, wrinkled and sturdy
NL0180
495 kr / pc.Add to favorites -
LOVELY NAPKINS Mojito
Made of pre-washed European linen, wrinkled and sturdy
NL0168
495 kr / pc.35% OFF WITH CODE LINENAdd to favorites -
LOVELY NAPKINS Natural Beige
Made of pre-washed European linen, wrinkled and sturdy
NL0189
495 kr / pc.Add to favorites -
LOVELY NAPKINS Off-white
Made of pre-washed European linen, wrinkled and sturdy
NL0199
495 kr / pc.Add to favorites -
LOVELY NAPKINS Old Rose
Made of pre-washed European linen, wrinkled and sturdy
NL0156
495 kr / pc.Add to favorites -
LOVELY NAPKINS Peach
Made of pre-washed European linen, wrinkled and sturdy
NL0155
495 kr / pc.Add to favorites -
LOVELY NAPKINS Vanilla
Made of pre-washed European linen, wrinkled and sturdy
NL0109
495 kr / pc.Add to favorites -
LOVELY PILLOWCASE Avocado
Made of pre-washed European linen, wrinkled and sturdy
PBL0162
475 kr / pc.Add to favorites -
LOVELY PILLOWCASE Dark Grey
Made of pre-washed European linen, wrinkled and sturdy
PBL0197
475 kr / pc.Add to favorites -
LOVELY PILLOWCASE Denim Blue
Made of pre-washed European linen, wrinkled and sturdy
PBL0178
475 kr / pc.Add to favorites -
LOVELY PILLOWCASE Dusty Blue
Made of pre-washed European linen, wrinkled and sturdy
PBL0174
475 kr / pc.Add to favorites -
LOVELY PILLOWCASE Dusty Pink
Made of pre-washed European linen, wrinkled and sturdy
PBL0141
475 kr / pc.35% OFF WITH CODE LINENAdd to favorites -
LOVELY PILLOWCASE Jeep Green
Made of pre-washed European linen, wrinkled and sturdy
PBL0171
475 kr / pc.Add to favorites
What does washed European linen mean?
Washed linen has been pre-treated to create a softer feel and a more relaxed appearance. European linen is known for its high quality, long fibers, and durability. The result is a natural material that feels soft yet remains strong.
Does linen become softer over time?
Yes. Linen becomes softer and more supple with use and washing. One of its greatest qualities is that it ages beautifully and develops character over time.
How should I wash products from the Lovely collection?
Wash at a maximum of 60°C, preferably with similar colors. Use a mild detergent and avoid harsh chemicals. Linen is durable but benefits from gentle care.
Can I tumble dry linen?
Yes, tumble drying is perfectly fine. It enhances the soft, naturally crinkled texture that linen is loved for. If you prefer air drying, hang the textile, shake it out well, and gently pull the fabric into shape while drying.
Why does linen sometimes shed fibers in the beginning?
As a natural fiber, linen may shed slightly during the first few washes, similar to wool. This is completely normal and usually disappears after approximately 3–5 washes.
Does linen need ironing?
That depends on your preference. If you prefer a smoother look, lightly iron after the first wash to help the fibers settle more quickly. Many choose to embrace linen’s natural texture instead.
How should I store linen?
When not in use, we recommend rolling your linen instead of folding it. This helps reduce sharp creases and preserves the fabric’s natural structure.
Table setting
Beautiful tablecloths, durable napkins, practical runners and placemats.
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Sovrum
Duvet covers, pillowcases and bedspreads in natural, breathable linen.
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Living room
Cushion covers, throws and curtains that create a soft, inviting feel.
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Bathroom
Towels and bath textiles in linen – soft, durable and timeless.
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Made-to-measure
Made-to-measure tablecloths, curtains or bedlinen tailored to your home.
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