Blog

February is the month when winter feels endless. It’s dark when you wake up, cold when you come home, and your body craves warmth. Perhaps this is when we need small rituals the most. With a linen hamam towel, you can easily create a spa-like feeling at home – without booking a hotel or leaving your bathroom.

There are towels you use. And then there are towels you actually live with. In the bathroom, in your gym bag, on your travels, in the sauna. Our hamam in 100% linen is lightweight, durable and quick-drying – designed to work just as well at home as on the go. Thinner than traditional terry, yet just as considered. Less bulk, more function.

The holidays are over, the tree has shed its last needles, and the bank account feels… well, a bit slimmer than before. At the same time, this is often when we look at our homes with fresh eyes. What do we actually use every day? What wears out? And what would be nice not to have to replace again and again? This is where linen comes in – as a sustainable material, but also as an investment that truly stands up to closer inspection.

Linen Days is our invitation to choose linen that’s made to be used, loved, and enjoyed over time. For a limited period, you can save 35% on selected 100% linen products – the same quality and feel as always, just a little easier to choose right now.

Linen is a living material. It breathes, ages beautifully, and gains character the more it is used. With the right care, your linen favourites will retain their softness, shape and feel – wash after wash, year after year.