Become a Retailer
Stores and online retailers have high expectations when it comes to both quality and expression. Lovely Linen offers timeless linen products that combine sustainable design with a carefully curated collection suited for professional retail.
We collaborate with retailers who seek a cohesive identity, reliable delivery and a collection designed to last. Whether you run a physical store, an e-commerce business or a combination of both, we help you create an offering that feels relevant and long-term.
Complete the form and we will get in touch to tell you more and help you get started as a retailer, including access to our B2B portal with dedicated pricing. If you prefer personal contact, you can also reach one of our agents directly.
Already a customer and only need access to the B2B portal? Email us and we will assist you with your login details.
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A collection that sells
Timeless linen products customers return to again and again. A range that works all year round – in-store, online and in styling.
Timeless design
Clean lines, calm colours and natural textures that last season after season. Easy to build a complete expression around – and just as easy to sell.
Sustainable. Durable. Beautiful.
Made from European flax – a strong natural material with a long lifespan and low environmental impact. A quality you can both see and feel.
Colour and range width
With over 30 core colours and several product categories, it is easy to create a selection that suits your customers – and your expression.
Flexible for your needs
Choose what suits you: bestsellers, seasonal colours or a curated range. We help you find the right level and mix.
Strengthen your brand – private label
Options for embroidery, woven labels or subtle branding. Perfect for concept stores and own collections.
A material customers understand instantly
Linen is an easy “yes” in-store: natural, sustainable and tactile. It adds value on the shelf and in your customer’s home.
Content that makes selling easier
Access to materials that simplify things: product images, inspiration and clear product information. For a presentation that feels consistent and professional.
Large stock. Reliable delivery.
Good stock availability and flexible production help keep lead times short. A partner you can rely on when planning seasons and campaigns.
A Swedish brand
Designed in Sweden – with a focus on quality, sustainability and a clean design language. An expression that suits many markets and retail environments.