Lovely is our most relaxed collection in 100% washed European linen. Soft from the start, naturally textured, and beautifully crinkled – just as linen should be. Designed for everyday living and made to improve over time.
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LOVELY BEACH TOWEL Almond
Soft and absorbent, made of 100% European linen
BTL0196
1 195 kr / pc.Add to favorites -
LOVELY BEACH TOWEL Avocado
Soft and absorbent, made of 100% European linen
BTL0162
1 195 kr / pc.Add to favorites -
LOVELY BEACH TOWEL Dark Grey
Soft and absorbent, made of 100% European linen
BTL0197
1 195 kr / pc.Add to favorites -
LOVELY BEACH TOWEL Litchi
Soft and absorbent, made of 100% European linen
BTL0145
1 195 kr / pc.Add to favorites -
LOVELY BEACH TOWEL Natural Beige
Soft and absorbent, made of 100% European linen
BTL0189
1 195 kr / pc.Add to favorites -
LOVELY BED SKIRT Natural Beige
Soft and durable, made of washed European linen
BSL0197
2 495 kr / pc.Add to favorites -
LOVELY BED SKIRT Natural Beige
Soft and durable, made of washed European linen
BSL0189
2 495 kr / pc.Add to favorites -
LOVELY BED SKIRT Off-white
Soft and durable, made of washed European linen
BSL0199
2 495 kr / pc.Add to favorites -
LOVELY BEDSPREAD Dark Grey
Cozy and stylish, made of 100% European linen
BS0197
2 895 kr / pc.Add to favorites -
LOVELY BEDSPREAD Natural Beige
Cozy and stylish, made of 100% European linen
BS0189
2 895 kr / pc.Add to favorites -
LOVELY BREAD BAG Natural Beige
Practical and affordable
BBL0189
0 kr / pc.WEB EXCLUSIVEAdd to favorites -
LOVELY CURTAIN Natural Beige
In European linen, creates an inviting atmosphere
CL0189
1 795 kr / pc.Add to favorites- Stock status
- In stock
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LOVELY CURTAIN Off-white
In European linen, creates an inviting atmosphere
CL0199
1 795 kr / pc.Add to favorites -
LOVELY CUSHION COVER Almond
Made of pre-washed European linen, wrinkled and sturdy
PCL0196
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Avocado
Made of pre-washed European linen, wrinkled and sturdy
PCL0162
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Black
Made of pre-washed European linen, wrinkled and sturdy
PCL0198
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Cabernet
Made of pre-washed European linen, wrinkled and sturdy
PCL0142
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Chocolate
Made of pre-washed European linen, wrinkled and sturdy
PCL0194
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Dark Grey
Made of pre-washed European linen, wrinkled and sturdy
PCL0197
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Denim Blue
Made of pre-washed European linen, wrinkled and sturdy
PCL0178
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Dusty Blue
Made of pre-washed European linen, wrinkled and sturdy
PCL0174
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Honey
Made of pre-washed European linen, wrinkled and sturdy
PCL0152
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Jeep Green
Made of pre-washed European linen, wrinkled and sturdy
PCL0171
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Lemon Sorbet
Made of pre-washed European linen, wrinkled and sturdy
PCL0154
445 kr / pc.New inAdd to favorites -
LOVELY CUSHION COVER Light Grey
Made of pre-washed European linen, wrinkled and sturdy
PCL0195
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Litchi
Made of pre-washed European linen, wrinkled and sturdy
PCL0145
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Midnight Blue
Made of pre-washed European linen, wrinkled and sturdy
PCL0180
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Mojito
Made of pre-washed European linen, wrinkled and sturdy
PCL0168
445 kr / pc.35% OFF WITH CODE LINENAdd to favorites -
LOVELY CUSHION COVER Natural Beige
Made of pre-washed European linen, wrinkled and sturdy
PCL0189
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Off-white
Made of pre-washed European linen, wrinkled and sturdy
PCL0199
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Old Rose
Made of pre-washed European linen, wrinkled and sturdy
PCL0156
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Peach
Made of pre-washed European linen, wrinkled and sturdy
PCL0155
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Real Red
Made of pre-washed European linen, wrinkled and sturdy
PCL0182
445 kr / pc.Add to favorites -
LOVELY CUSHION COVER Vanilla
Made of pre-washed European linen, wrinkled and sturdy
PCL0109
445 kr / pc.Add to favorites -
LOVELY DECO CUSHION COVER Light Grey
DPCL0195
475 kr / pc.Add to favorites -
LOVELY DECO CUSHION COVER Natural Beige
DPCL0189
475 kr / pc.Add to favorites -
LOVELY DECO CUSHION COVER Off-white
DPCL0199
475 kr / pc.Add to favorites -
LOVELY DUVET COVER Avocado
Made of pre-washed European linen, wrinkled and sturdy
BL0162
1 995 kr / pc.Add to favorites -
LOVELY DUVET COVER Dark Grey
Made of pre-washed European linen, wrinkled and sturdy
BL0197
1 995 kr / pc.BestsellerAdd to favorites -
LOVELY DUVET COVER Denim Blue
Made of pre-washed European linen, wrinkled and sturdy
BL0178
1 995 kr / pc.Add to favorites -
LOVELY DUVET COVER Dusty Blue
Made of pre-washed European linen, wrinkled and sturdy
BL0174
1 995 kr / pc.Add to favorites -
LOVELY DUVET COVER Jeep Green
Made of pre-washed European linen, wrinkled and sturdy
BL0171
1 995 kr / pc.Add to favorites- Stock status
- 9 pc. in stock
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LOVELY DUVET COVER Light Grey
Made of pre-washed European linen, wrinkled and sturdy
BL0195
1 995 kr / pc.Add to favorites -
LOVELY DUVET COVER Litchi
Made of pre-washed European linen, wrinkled and sturdy
BL0145
1 995 kr / pc.Add to favorites -
LOVELY DUVET COVER Midnight Blue
Made of pre-washed European linen, wrinkled and sturdy
BL0180
1 995 kr / pc.Add to favorites -
LOVELY DUVET COVER Natural Beige
Made of pre-washed European linen, wrinkled and sturdy
BL0189
1 995 kr / pc.BestsellerAdd to favorites -
LOVELY DUVET COVER Off-white
Made of pre-washed European linen, wrinkled and sturdy
BL0199
1 995 kr / pc.BestsellerAdd to favorites -
LOVELY DUVET COVER Vanilla
Made of pre-washed European linen, wrinkled and sturdy
BL0109
1 995 kr / pc.Add to favorites
What does washed European linen mean?
Washed linen has been pre-treated to create a softer feel and a more relaxed appearance. European linen is known for its high quality, long fibers, and durability. The result is a natural material that feels soft yet remains strong.
Does linen become softer over time?
Yes. Linen becomes softer and more supple with use and washing. One of its greatest qualities is that it ages beautifully and develops character over time.
How should I wash products from the Lovely collection?
Wash at a maximum of 60°C, preferably with similar colors. Use a mild detergent and avoid harsh chemicals. Linen is durable but benefits from gentle care.
Can I tumble dry linen?
Yes, tumble drying is perfectly fine. It enhances the soft, naturally crinkled texture that linen is loved for. If you prefer air drying, hang the textile, shake it out well, and gently pull the fabric into shape while drying.
Why does linen sometimes shed fibers in the beginning?
As a natural fiber, linen may shed slightly during the first few washes, similar to wool. This is completely normal and usually disappears after approximately 3–5 washes.
Does linen need ironing?
That depends on your preference. If you prefer a smoother look, lightly iron after the first wash to help the fibers settle more quickly. Many choose to embrace linen’s natural texture instead.
How should I store linen?
When not in use, we recommend rolling your linen instead of folding it. This helps reduce sharp creases and preserves the fabric’s natural structure.


