Lovely is our most relaxed collection in 100% washed European linen. Soft from the start, naturally textured, and beautifully crinkled – just as linen should be. Designed for everyday living and made to improve over time.
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LOVELY GUEST TOWEL Almond
In washed European linen, highly absorbent
GTL0196
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Avocado
In washed European linen, highly absorbent
GTL0162
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Black
In washed European linen, highly absorbent
GTL0198
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Cabernet
In washed European linen, highly absorbent
GTL0142
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Chocolate
In washed European linen, highly absorbent
GTL0194
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Dark Grey
In washed European linen, highly absorbent
GTL0197
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Denim Blue
In washed European linen, highly absorbent
GTL0178
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Dusty Blue
In washed European linen, highly absorbent
GTL0174
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Dusty Pink
In washed European linen, highly absorbent
GTL0141
155 kr / pc.35% OFF WITH CODE LINENAdd to favorites -
LOVELY GUEST TOWEL Honey
In washed European linen, highly absorbent
GTL0152
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Jeep Green
In washed European linen, highly absorbent
GTL0171
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Lemon Sorbet
In washed European linen, highly absorbent
GTL0154
155 kr / pc.New inAdd to favorites -
LOVELY GUEST TOWEL Light Grey
In washed European linen, highly absorbent
GTL0195
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Litchi
In washed European linen, highly absorbent
GTL0145
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Midnight Blue
In washed European linen, highly absorbent
GTL0180
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Mojito
In washed European linen, highly absorbent
GTL0168
155 kr / pc.35% OFF WITH CODE LINENAdd to favorites -
LOVELY GUEST TOWEL Natural Beige
In washed European linen, highly absorbent
GTL0189
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Off-white
In washed European linen, highly absorbent
GTL0199
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Old Rose
In washed European linen, highly absorbent
GTL0156
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Peach
In washed European linen, highly absorbent
GTL0155
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Real Red
In washed European linen, highly absorbent
GTL0182
155 kr / pc.Add to favorites -
LOVELY GUEST TOWEL Vanilla
In washed European linen, highly absorbent
GTL0109
155 kr / pc.Add to favorites -
LOVELY HAMAM Almond
In washed European linen, highly absorbent
HL0196
525 kr / pc.Add to favorites -
LOVELY HAMAM Avocado
In washed European linen, highly absorbent
HL0162
525 kr / pc.Add to favorites -
LOVELY HAMAM Black
In washed European linen, highly absorbent
HL0198
525 kr / pc.Add to favorites -
LOVELY HAMAM Chocolate
In washed European linen, highly absorbent
HL0194
525 kr / pc.Add to favorites -
LOVELY HAMAM Dark Grey
In washed European linen, highly absorbent
HL0197
525 kr / pc.Add to favorites -
LOVELY HAMAM Denim Blue
In washed European linen, highly absorbent
HL0178
525 kr / pc.Add to favorites -
LOVELY HAMAM Dusty Blue
In washed European linen, highly absorbent
HL0174
525 kr / pc.Add to favorites -
LOVELY HAMAM Honey
In washed European linen, highly absorbent
HL0152
525 kr / pc.Add to favorites -
LOVELY HAMAM Jeep Green
In washed European linen, highly absorbent
HL0171
525 kr / pc.Add to favorites -
LOVELY HAMAM Lemon Sorbet
In washed European linen, highly absorbent
HL0154
525 kr / pc.New inAdd to favorites -
LOVELY HAMAM Light Grey
In washed European linen, highly absorbent
HL0195
525 kr / pc.Add to favorites -
LOVELY HAMAM Litchi
In washed European linen, highly absorbent
HL0145
525 kr / pc.Add to favorites -
LOVELY HAMAM Midnight Blue
In washed European linen, highly absorbent
HL0180
525 kr / pc.Add to favorites -
LOVELY HAMAM Mojito
In washed European linen, highly absorbent
HL0168
525 kr / pc.35% OFF WITH CODE LINENAdd to favorites -
LOVELY HAMAM Natural Beige
In washed European linen, highly absorbent
HL0189
525 kr / pc.Add to favorites -
LOVELY HAMAM Off-white
In washed European linen, highly absorbent
HL0199
525 kr / pc.Add to favorites -
LOVELY HAMAM Old Rose
In washed European linen, highly absorbent
HL0156
525 kr / pc.Add to favorites -
LOVELY HAMAM Peach
In washed European linen, highly absorbent
HL0155
525 kr / pc.Add to favorites -
LOVELY HAMAM Vanilla
In washed European linen, highly absorbent
HL0109
525 kr / pc.Add to favorites -
LOVELY KIMONO Almond
Elegant and timeless, made of 100% European linen
KIMLL0196M
2 395 kr / pc.Add to favorites -
LOVELY KIMONO Almond
Elegant and timeless, made of 100% European linen
KIML0196S
1 595 kr / pc.Add to favorites -
LOVELY KIMONO Dark Grey
Elegant and timeless, made of 100% European linen
KIMLL0197M
2 395 kr / pc.Add to favorites -
LOVELY KIMONO Dark Grey
Elegant and timeless, made of 100% European linen
KIML0197S
1 595 kr / pc.Add to favorites -
LOVELY KIMONO Natural Beige
Elegant and timeless, made of 100% European linen
KIMLL0189M
2 395 kr / pc.Add to favorites -
LOVELY KIMONO Natural Beige
Elegant and timeless, made of 100% European linen
KIML0189S
1 595 kr / pc.Add to favorites -
LOVELY KIMONO Off-white
Elegant and timeless, made of 100% European linen
KIML0199S
1 595 kr / pc.Add to favorites
What does washed European linen mean?
Washed linen has been pre-treated to create a softer feel and a more relaxed appearance. European linen is known for its high quality, long fibers, and durability. The result is a natural material that feels soft yet remains strong.
Does linen become softer over time?
Yes. Linen becomes softer and more supple with use and washing. One of its greatest qualities is that it ages beautifully and develops character over time.
How should I wash products from the Lovely collection?
Wash at a maximum of 60°C, preferably with similar colors. Use a mild detergent and avoid harsh chemicals. Linen is durable but benefits from gentle care.
Can I tumble dry linen?
Yes, tumble drying is perfectly fine. It enhances the soft, naturally crinkled texture that linen is loved for. If you prefer air drying, hang the textile, shake it out well, and gently pull the fabric into shape while drying.
Why does linen sometimes shed fibers in the beginning?
As a natural fiber, linen may shed slightly during the first few washes, similar to wool. This is completely normal and usually disappears after approximately 3–5 washes.
Does linen need ironing?
That depends on your preference. If you prefer a smoother look, lightly iron after the first wash to help the fibers settle more quickly. Many choose to embrace linen’s natural texture instead.
How should I store linen?
When not in use, we recommend rolling your linen instead of folding it. This helps reduce sharp creases and preserves the fabric’s natural structure.
Table setting
Beautiful tablecloths, durable napkins, practical runners and placemats.
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Sovrum
Duvet covers, pillowcases and bedspreads in natural, breathable linen.
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Living room
Cushion covers, throws and curtains that create a soft, inviting feel.
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Bathroom
Towels and bath textiles in linen – soft, durable and timeless.
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Made-to-measure
Made-to-measure tablecloths, curtains or bedlinen tailored to your home.
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