LOVELY

Summer offer 4 for 3 on all bath towels. Light, soft and ready for the beach bag. Shop bath towels
COLLECTIONS LOVELY

Lovely is our most relaxed collection in 100% washed European linen. Soft from the start, naturally textured, and beautifully crinkled – just as linen should be. Designed for everyday living and made to improve over time.

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What does washed European linen mean?

Washed linen has been pre-treated to create a softer feel and a more relaxed appearance. European linen is known for its high quality, long fibers, and durability. The result is a natural material that feels soft yet remains strong.

Does linen become softer over time?

Yes. Linen becomes softer and more supple with use and washing. One of its greatest qualities is that it ages beautifully and develops character over time.

How should I wash products from the Lovely collection?

Wash at a maximum of 60°C, preferably with similar colors. Use a mild detergent and avoid harsh chemicals. Linen is durable but benefits from gentle care.

Can I tumble dry linen?

Yes, tumble drying is perfectly fine. It enhances the soft, naturally crinkled texture that linen is loved for. If you prefer air drying, hang the textile, shake it out well, and gently pull the fabric into shape while drying.

Why does linen sometimes shed fibers in the beginning?

As a natural fiber, linen may shed slightly during the first few washes, similar to wool. This is completely normal and usually disappears after approximately 3–5 washes.

Does linen need ironing?

That depends on your preference. If you prefer a smoother look, lightly iron after the first wash to help the fibers settle more quickly. Many choose to embrace linen’s natural texture instead.

How should I store linen?

When not in use, we recommend rolling your linen instead of folding it. This helps reduce sharp creases and preserves the fabric’s natural structure.

Lovely Linen is
sustainable beautiful natural easy-care

Sustainable

Made to be used for a long time.

Beautiful

Natural texture and a soft feel.

Natural

Cool, airy and comfortable all year round.

Easy-care

Wash, dry and use again.

From our customers

Fast delivery, personal service and linen that becomes a favourite at home.

See more reviews →

★★★★★

Very happy with the quality

“I am very happy with the quality after ordering around 20 pieces. Two showed a little wear after 2 years, which should not happen, and Lovely Linen sent us brand new ones again without hesitation. Very good customer service!”

– Mark

★★★★★

Fast and smooth delivery

“The delivery was fast and trouble-free.”

– Kristin

★★★★★

Top-class customer service

“Very fast delivery, and perfect support from customer service.”

– Bernt

★★★★★

A new feeling in the bedroom

“Absolutely fantastic products. Beautiful look, high-quality interiors and we experience a whole new feeling of sleep with the bed linen.”

– Maren

★★★★★

Friendly and efficient

“Easy to reach customer service, no phone queues. Friendly and efficient service. Beautiful and durable tablecloth.”

– Anna

★★★★★

Soft quality to love

“Wonderful, soft linen tablecloths in very good quality. Very fast delivery.”

– Hanna

★★★★★

Super-fast delivery

“The delivery was super-fast, the tablecloth was very nice quality and the return was handled record-fast. Very impressed!”

– Malin

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