Lovely Linen

Hamam – Why Linen Towels Are the Best Companion for Summer (and Everyday Life)

Whether you're heading to the beach, taking a dip in the lake or just stepping out of the shower at home – a good towel makes all the difference. And no, not all towels are created equal. Our linen towels are soft, stylish and really practical. Here’s why we wouldn’t want to use anything else:

1. Dries quickly

Linen is a natural material with some pretty magical qualities. It absorbs water quickly and releases it just as fast – which means your towel won’t stay damp and heavy all day. In the bathroom, it means you always have a fresh towel ready. On the go? No more soggy mess tangled up with your sunscreen and sunglasses.

Let’s just say it: quick-drying is underrated.


2. Packs light

It might look simple – but our linen towels are full of function. They're thin enough to roll up and toss in a bag, yet spacious when unfolded. Perfect for travel, the gym, the sauna, or as an extra towel at home without overflowing your linen cabinet.


3. Easy to wear, lovely to use

Linen drapes softly and has that relaxed texture that always looks effortlessly stylish – even when a little crinkled. Our towels aren’t just for drying off (well, okay – for wrapping yourself in). They're also great slung over your shoulder at the beach, or hanging in the bathroom without needing to hide them when guests arrive. Everyday luxury, made easy.

Linen for everyday use – quick-drying, easy to carry, and beautiful to look at. Pair your towel with our classic linen kimono for the full experience.


4. Lasts long – and ages beautifully

Unlike many other materials, linen doesn’t lose its charm over time – it just gets better. It can be used, washed and loved again and again. A linen towel is an investment that holds up – for the planet and for your senses. And honestly, who doesn’t love skipping the hassle of replacing towels all the time?

Not just for the beach – but perfect there too

Sure, our towels love beach life. But they’re just as happy at home. Use them in the bathroom every day, take them to the gym, wrap up after an evening swim or spread them out in the garden sun. A linen towel gets the job done – wherever you are.

Right now: 4 for 3 on bath towels

It’s summer, it’s linen, it’s TOWEL TIME. Buy four bath towels and we’ll treat you to the lowest-priced one – no code needed, the discount is automatic at checkout. Perfect for refreshing the whole family’s towels, packing smart for your trip, or gifting someone a little linen upgrade.

Offer valid through July 31 – or while supplies last.