Lovely Linen

Hamam in 100% Linen – The Towel That Does More

There are towels you use. And then there are towels you actually live with. In the bathroom, in your gym bag, on your travels, in the sauna. Our hamam in 100% linen is lightweight, durable and quick-drying – designed to work just as well at home as on the go. Thinner than traditional terry, yet just as considered. Less bulk, more function.

Lightweight and Easy to Love

One of the first things you notice about a hamam towel is its weight. Or rather – how little it weighs. It takes up minimal space in your bag, rolls up easily and never feels bulky.

That makes it a natural choice for the gym, yoga class or a weekend getaway. For those who like to pack smart – or simply want less textile to manage in everyday life.


Quick-Drying and Naturally Absorbent

Linen fibers are naturally strong and highly effective at absorbing moisture. Despite its lightweight feel, a hamam towel absorbs water quickly – and dries significantly faster than traditional towels.

That means fresher textiles between uses and no heavy, damp terry hanging in the bathroom. Especially practical during the colder months when laundry takes longer to dry.

Quick-drying comfort after shower or sauna.


Strength That Lasts Over Time

Linen is one of nature’s most durable fibers. The long, strong flax fibers make the fabric resilient and shape-retaining. It withstands frequent washing and often becomes softer over time – without losing its character.

A hamam in 100% linen is not a temporary purchase. It is a textile designed to be used often and for years to come.


One Towel, Many Uses

After a shower. In the sauna. At the spa. On the beach. As a light throw while traveling or something to wrap around your shoulders on a slow morning.

Its versatility is what makes a hamam more than just a towel. And perhaps also the reason why having more than one simply makes sense.


Now: 3 for 2 on Our Hamam Towels

During our Hamam Harmony campaign, enjoy 3 for 2 on all hamam towels in 100% linen.

One for the bathroom. One for the gym. One to pack – on us.

A simple way to upgrade everyday life with something practical, durable and beautiful in its simplicity.


The campaign runs until February 27, 2026.