B. PROCESSING OF PERSONAL DATA
We at Kardelen AB/Lovely Linen are very keen about your privacy and the personal data you provide to us. Here you can read about how we process this personal data.
1. GDPR
As from May 25th, the new General Data Protection Regulation (GDPR) will apply. This law supersedes the existing Personal Data Act (PuL; Swedish acronym) and applies to all EU countries.
The GDPR has been developed to protect you as a customer regarding the processing and dissemination of your personal data. The idea behind this new law is that you as a customer should feel safe and be sure that the information you provide is not used in the wrong way.
2. What is personal data?
Personal data is any data that can, in some way, identify you as a person. It is, for example, a name, address, telephone number, email address, etc.
3. Who is the data controller?
Kardelen AB/Lovely Linen has overall responsibility for your personal data and determines the purposes for the processing, collection and use of the personal data provided to us.
4. What do we need your personal data for?
When you choose to shop on lovelylinen.se, you must provide some personal data to us. This is necessary in order for us to receive your order and complete the entire purchase process. Your personal data is used solely for this purpose and we don’t ask for more data than we actually need. Below is a list of the data you provide to complete your purchase and how this data is used by Kardelen AB/Lovely Linen:
First and Last Name
Used to identify you as a person who is making a purchase.
Address
Needed to be able to deliver products to you and possibly send invoices (depending on which payment method is selected). Your address will be shared with our carrier (PostNord Logistics AB or UPS Sweden AB, depending on where the order is to be delivered), only for your order to be delivered to the desired address. For information about how our carriers handle your personal data, read PostNord’s privacy policy or UPS’ privacy policy.
Email Address
Is necessary for us to send you an order confirmation, as well as provide other necessary information related to your order, e.g., if the delivery is late or if any product is not available for delivery. We don’t use your email address to send advertisements, promotions, offers and the like if you have not signed up for this via the “NEWSLETTER” link on lovelylinen.se
Telephone Number
Only used to inform you about your delivery status (e.g., SMS notifications). Your telephone number will be shared with our carrier (PostNord Logistics AB or UPS Sweden AB, depending on where the order is to be delivered), to allow the carrier to inform you of the delivery status. For information about how our carriers handle your personal data, read PostNord’s privacy policy or UPS’ privacy policy.
Purchase History
Is the basis for any complaints and returns. If you are not satisfied with your product or wish to lodge a complaint about it, we need to see your purchase history to ensure that the product has been purchased on lovelylinen.se and be able to offer you a solution to the problem.
The purchase history is also used for statistical purposes, however, without any connection to you as a customer (e.g., which products are sold at what time/period, average value of an order, etc.).
5. How do we store your personal data?
We only collect the above-mentioned personal data and not so-called sensitive personal data (e.g., ethnic origin, political opinions, religious or philosophical beliefs, union membership, and personal data relating to health or sexual preferences).
Your personal data is registered in Kardelen’s/Lovely Linen’s business system, located on a local server, protected by firewall and antivirus software.
6. Can I see what data is stored about me?
Yes, you are entitled to request a so-called register extract to get information about what personal data Kardelen AB/Lovely Linen has stored about you. Information on how to contact us can be found under the INFO tab on lovelylinen.se
7. Can you erase me from your system?
Yes, all who are or have been customers of Kardelen AB/Lovely Linen have the right to get all their personally identifiable information removed. However, this does not apply to sales information and other trade secrets (e.g., invoices) as they are subject to accounting rules and accounting requirements and must often be stored for a longer period (usually 7 years). Information on how to contact us can be found under the INFO tab on lovelylinen.se